Coaching is a calling

This week we talked with Carole Ann Rice, an author, life coach and life coach trainer. Carole gave us a great post about why she started a coaching academy, so we’ve decided to post in our the Goaly blog. Enjoy!

 

When I stand up at networking events as my icebreaker I introduce myself thus –“Hello I’m Carole Ann Rice and I’m a life coach and journalist – but don’t let that put you off”. And then I pause for the laughter.

The reason I say this humorously apologetic line is that announcing you are a life coach is often a cue for sighs and groans: “Oh no, not another one.”

Life Coaching: An Ubiquitous Profession

Life coaches are everywhere. We are legion.  You can’t move for them. And many are giving us pukka ones a bad name.

But being trained well and having a professional approach and a commercial take on building a successful business, you can be considered an expert and respected as a person of inspiration and powerful life changing abilities. A bit like Harry Potter only without the wand and more magical.

But being trained well and having a professional approach and a commercial take on building a successful business, you can be considered an expert and respected as a person of inspiration and powerful life changing abilities. 

I have made a great living from being a coach and I equally want to see other coaches enjoying success as professionals. But having coached countless coaches over the years, I am dismayed how ill-equipped they are to set up a busy, abundant practice as well as appearing to have huge holes missing in their training. This is a scary prospect. We’re dealing with people’s lives.

Which is why I wanted to start my own coaching academy.  But more of that later.

Carole Ann’s Coaching Genesis

I trained to become a coach some 12 years ago.  Having been made redundant from the newspaper I wrote for, I hired a coach after reading about these astonishing new phenomena in a magazine. I wanted my coach to help support me as I made my way as a freelance writer

Carole Ann Rice, Goaly Blog

My coach Suzy was a wonder. She supported me, stretched me, challenged me, showed sympathy when needed and a kick up the butt when I went into “poor me” mode. I was a tricky client, a nightmare actually, but I was hooked and became boringly evangelical.  To me coaching made me feel the sky’s the limit.   I still do.

“My coach Suzy was a wonder. She supported me, stretched me, challenged me, showed sympathy when needed and a kick up the butt when I went into ‘poor me’ mode.”

Most of all though I felt truly “got” and Suzy believed in me, so much so that she suggested I retrain and become a coach and work as one of her associates.

Training to Transform

This was singularly the best offer and career choice I’ve ever made.  So with the rest of my redundancy money (about £3000 12 years ago),  I took a two-year course with CoachU; one of the world’s most respected coaching universities and worked my way through around 40 modules (it may have  been more – it was a long time ago).

These modules were conducted via telephone. On American time, we had to phone in to tutor groups and learn in tele-classrooms full of international students from the four corners of the world.  Sometimes it meant competing 4 x 1 hour modules at 2 a.m. with a head full of flu and two under-5 children upstairs and other ungodly hours to fit in with U.S. time zones, but diligently I plowed through.

Coaches are allies and unlike any other profession we can support and work with our competition to build strong practices and mutually beneficial business strands and referrals.

Graduating 12 years ago I have maintained very close connection with two “buddy” coaches I studied with (one of whom I went into business with) and both have become good friends.  Coaches are allies and unlike any other profession we can support and work with our competition to build strong practices and mutually beneficial business strands and referrals.

It was tough getting clients at first and I made a lot of expensive mistakes on the wrong marketing and business services which didn’t really pay off. Then I found what worked for me – press coverage, social media, workshops, networking, mastering public speaking, writing books and creating different programmes. These were sure-fire ways of building a full practice.

The Real Coaching Company: Changing Lives

Over the past 12 years with my Real Coaching Company, I’ve had the privilege to coach scientists, writers, journalists, international CEO’s, actors, dancers, academics, students, entrepreneurs, business start ups, mums, lap dancers and athletes along with ordinary folk stuck at a life crossroads.

My corporate clients have included the London School of Economics, Play England, National Children’s Bureau, Visa, hedge fund banks and several advertising agencies including McCann Erikson.

Carole Ann Rice, Goaly Blog

I have been featured in The Sunday Times, The Independent on Sunday and  Metro News as well as all the fashion glossies and am the only coach in the UK to enjoy a weekly column in a national daily paper – Happy Monday, which features weekly in the Daily Express.

Pure Coaching Academy: Creating Coaches

They say to become a real expert you need to do 10,000 hours of anything and I think I am probably there now and have a sort of instinctual knowledge of what works with clients and how to see beneath the superficial.

I knew I could share my accrued knowledge and experience in a real and practical way and decided to form the Pure Coaching Academy.  I want people to view coaches with awe and respect and see us as professional heavy weights up there with lawyers; not dippy do-gooders or kindly hobbyists come buddies.

“I want people to view coaches with awe and respect and see us as professional heavy weights up there with lawyers; not dippy do-gooders or kindly hobbyists come buddies.”

One of the unsung joys of being a coach is that you grow and develop yourself, jump through your own limitations and see the infinite potential of the human condition. I wouldn’t ask my own clients to do anything I wouldn’t do or haven’t done myself so over the years I have expanded my own personal development and enjoy the on-going journey.  All coaches should.

Pure Coaching Academy with Carole Ann rice from Charlotte Armitage on Vimeo.

Being a life coach puts you on a path of meaning and purpose and you make a real difference as a catalyst of change.  Being a life coach and helping others is a privilege.

You need a good solid training to be become a coach and I have collated some of the most common of the human conditions and issues that keep us stuck and found real tools to help clients move on.

This is what I have distilled down into the modules of my Pure Coaching Academy:

  • People-pleasing
  • Low self-esteem
  • Procrastination
  • Negative belief systems
  • Extreme self care

  • Silencing the inner critic
  • Compelling goal setting
  • Finding your spiritual compass
  • Living in your values
  • Being “need” free
  • The myriad of fear-based behaviours which create life obstacles

Pure Coaching Academy has been designed to short cut coaches to success by sharing tools that I know really and truly work for both client and coach.

At PCA we will help develop the coach’s confidence with role play and real coaching and to build a community of on-going support , training and professional excellence thereafter.  There are no ongoing brain crushing essays to tick academic boxes.

“Being a life coach puts you on a path of meaning and purpose and you make a real difference as a catalyst of change.”

Great coaches don’t need to write dissertations. They need to be armed with ninja coaching tools, empathy, courage compassion and deep understanding of their clients.  Along with great entrepreneurial skills too.  I teach my students this too.

Our coaches will also receive a “coaching bible” which is the ultimate coach’s desktop companion which follows each module direct to your inbox and offers laser coaching questions, a “How To” guide to identify the real issue behind the superficial one and suggested directions and homework ideas for clients.  This will prove to be an invaluable tool. My students love it.

The course is one day a week for 8 weeks (Saturdays 10 a.m.-3 p.m.) plus a one hour teleclass mid-week.  It is highly experiential, the students physically and psychologically go through all the materials and we have real coaching session with real clients too.

Great coaches don’t need to write dissertations. They need to be armed with ninja coaching tools, empathy, courage compassion and deep understanding of their clients.  

At the moment life coaching and coaching schools are pretty unregulated and there appears to be a diverse body of self-appointed authorities creating guidelines and accreditation.

Some involve building up a coaching log of hours while others stipulate coaching principles which differentiate it between psychotherapeutic practices and other practices.

Pure Coaching Academy: Solid Training

I’ll admit I have struggled with these “official” accreditations and have, for now, decided that PCA is, as it says, purely about sharing the very best coaching tools and practices and the real methodology in building an affluent business and mindset needed to do just that.  But accreditation is in the pipeline and all of my past graduates will have access to this standard.

In the 12 years I have been a coach, coaching at academic institutions such as the LSE and Westminster and being a coach has seen me featured in the press, presenting and judging the Angel Film Awards in Monaco, regularly appearing on TV and radio and recently featured in Sky Living Who’d Be A Billionaire series.

I’ve even written two books: “Find Your Dream Job” and “Start Your Dream Business” with Sarah Wade.

Carole Ann Rice, Goaly Blog

I have coached highly accredited  coaches who continue to seek more bits of paper, diplomas and notifications for their education and struggle to get more than two clients in one year.  Often they end up returning to their previous employment.

As a graduate from PCA, we will ensure our coaches are fully equipped and feel ready to take on the awesome task of enabling their clients to reach their goals.

We will support them and encourage them to be at their best and offer ongoing support, meet up groups and further learning.

As a graduate from PCA, we will ensure our coaches are fully equipped and feel ready to take on the awesome task of enabling their clients to reach their goals. 

Since becoming a coach I have never looked back. Happier, hopeful and more inspired than I’ve ever been I know coaching is a life changer.  You probably are already the go-to guy or gal people flock to for advice and counsel.   Why not train well and make a living from that gift?

Be a legend in your own lifetime and live your own legacy. How amazing is that?

Join us www.purecoachingacademy.com for more details. The next course will take place 19th September 2015.

 

SIMILAR ARTICLES

0 831

0 998

NO COMMENTS

Leave a Reply